CYBERMOUNT Official Blog https://www.cybermount.com/blog Web Design & Digital Marketing Company-Official Blog CYBERMOUNT Wed, 19 Dec 2018 08:18:27 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.39 How to start e-commerce business in india https://www.cybermount.com/blog/how-to-start-e-commerce-business-in-india/ https://www.cybermount.com/blog/how-to-start-e-commerce-business-in-india/#comments Wed, 19 Dec 2018 08:18:27 +0000 http://www.cybermount.com/blog/?p=3618 E commerce is the future of tomorrow as it is the time to expand your horizons globally. It is the time where one who is smart enough can only be a entrepreneur of tomorrow.we all live in a world of materialistic desires where everybody wants to choose the easy to click window for shopping products […]

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E commerce is the future of tomorrow as it is the time to expand your horizons globally. It is the time where one who is smart enough can only be a entrepreneur of tomorrow.we all live in a world of materialistic desires where everybody wants to choose the easy to click window for shopping products at one place with high exclusive branding. Hence criteria to go ahead in life for a entrepreneur is looking after his customers with vulture eyes such that he and his clients will get major benefit.

But how how how ????? That’s most important

e commerce can be the very good option to be a leader of tomorrow by being commutable to people in India at every place and every corner .

The Basic start plan for e commerce entry begins with few basic steps which will benefit people in setting up highest standards …. steps to start are
1 survey of the market and product selection : survey of the market is required if we are looking for something new to put in short period of time and first time at this platform. But if we are into expansion of our business we can directly plan business plan for online trading at first. It includes the product high in demand and understanding the nature and preference of the customers . The traffic and the graph stats of different commodities will brief you with much of the handy data and give you a rough outline of what to start …….

2. Business module or plan : To start business one should be having a plan ready with all the possibilities of its success and it’s failures. It will be the first step towards your goal because shrewd planning will make up a good start for tomorrow. Plan includes all the details of budget required. Then about team ?????who all will be the team associates because person without his team is like a empty vessel …. it goes with a saying that alone we can grow but together we can lead . …..then comes it’s profit and contingency plans if it won’t runs as per expectation because all business require at least 1 year start up time and then from 2 year one can think of minimal profits and then gradually for high gains ……after break even is attained
3. E commerce website development: it can be the next option to come online as a trader by launching a e commerce website developed in a manner which is customer friendly and direct you to easy hassle free options for everything from visiting to buying as if we think of amazon as a example where we have huge list of products their product quality and key features and the site will direct you as per your budget and requirement …. branding is most important to gain the goodwill and trust of the customers because customer don’t know you he knows your product and your site …. which will make your credibility in online marketing …. in a manner such that site must be very attractive and must be tempting to attract customers. Then only you will be known by your site and product which will become your identification marks at this online e commerce platform.

4 Data bank of customers: Next comes the data bank of exclusive clients who can visit these sites and can shop in one go .some customers are known and some can be make known by retrieving Data from data bank. Now proper approach through mails that seems to be very authentic will help you to make categories of your customers as per requirement and there mode of purchasing ….data of known ones is with us … but how to approach the unknown ones ????that could be possible if we get there online mail address as our data bank …. because our target will be the unknown ones where relationship is yet to build up .

5 Opening a account : opening the account is very important to start and flourish in business as then account will be credited through proper channel through selection of proper mode of payment .selection of bank is important and type of account needs to be considered before .cyber attacks are major problems of few customers opting for online trading thus it should be secured by all means.

6 Payment gateway : it is very important to develop a system of payment Gateway for our esteemed customers to give easy to pay option directly in few seconds. The gateway will be such that it is beneficial for the media partners and the trader himself . Options must be given for online payment through visa , PayPal etc and also cash on delivery must be given considering and also cutting just 1 percent at the delivery time if it is the negligence at customers end and nothing if it is at traders end …. because customers go and opt online option at times just for fun to bring out the sincerity, the logistics speaks up to extract the money who are not taking the product wen they are availing cash on delivery option so that company can cover the expense…. at the delivery end .

7 Doing all the Registrations :Next is to get all the registrations and get the approval for online trading because then it will completely legal to start off. As one can be in problem if it does not has proper registration required to start online trading and authenticity will be in big trouble ….a person having a good knowledge of cyber law can be of great help.

8 Tax submission: then it is the time to decide after getting your company registered to look up for tax which will be generated on the commodities you choose to sell. Giving tax at proper time is important for proper running of your trade .Before that needs to decide the category and type of it which will be levied …..again for that also needs to look for some expert some known charted accountant …

9 Offers at the starting : some attractive offers will be the very nice beginning to start as customers get attracted in groups if they get hefty offers because people when they get diamonds at the rate of peanuts then people flock and get attracted for better bargain.initially we need to provide better rates of product to attract maximum number of clients …..so that they become are regular ones.
10 Marketing : marketing through proper channel and keeping a keen and shrewd vision on the traffic generated we can make a proper marketing strategy that will be through YouTube, Facebook etc but the key to it is the product must be different from others and bring out the quality in hand. Here comes the role of our research work which we did prior for the selection of product.
11 Grievance cell: customer always need support to solve the grievance of his problems either related to site or related to product …. but he wants complete response round the clock as a back and support team . This could be managed by HR department .Here it is important to understand who all will be best for this purpose as the person needs to be soft and patient while understanding the problems of clients …and can have a handy psychometric analysis of client for future use.
12 Bring out the difference: to bring out the difference customer has to be clever enough to take feedback through calls and if something wrong happens needs to keep a check and sort it out earnestly . Because what others are not doing we have to do to bring out the difference then only we will be the leaders of tomorrow. We have to bring out the emotions of the person and build up his connection with product and ultimately with the trader.
13 Keeping reminders : we Indians are emotional by nature so if traders manage our emotions to knock out then we can reach to greater heights with minimal efforts , thus the thing is if we can make a record of customers birthday and anniversary and make out a plan to make their good times memorable…. we can click it .again it is managing your data bank.
14 About to launch : Next comes your full throttle and plan directory to let it go in your most creative and heart touching style. Why to wait???? ……get it launched soon …. go ahead

In India it is hardly a touched territory as the traffic in India through e commerce is just 29 percent so it’s time to widen your business and make a expansion as early as possible to be a leader so that boundaries will not be the problem for you ….. so launch it with a bang ??????????’

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Top 6 wordpress social sharing plugins to supercharge your social marketing! https://www.cybermount.com/blog/top-6-wordpress-social-sharing-plugins-to-supercharge-your-social-marketing/ https://www.cybermount.com/blog/top-6-wordpress-social-sharing-plugins-to-supercharge-your-social-marketing/#comments Wed, 08 Jul 2015 05:02:57 +0000 http://www.cybermount.com/blog/?p=737 Social media rocks! Well, we think no one will have any kind of doubt about this. People use social media like hell these days. Every individual; irrespective of age and sex is hooked up onto social networks for most times in a day….and also nights. Social platforms have become the soul of marketing these days […]

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Social media rocks! Well, we think no one will have any kind of doubt about this. People use social media like hell these days. Every individual; irrespective of age and sex is hooked up onto social networks for most times in a day….and also nights.

Social platforms have become the soul of marketing these days and hence, the need for improving your social presence to spread the word about your brand has become imperative. With WordPress providing loads of options for obtaining a responsive, functionally brilliant and interactive website, it has become the most preferred platform these days for businesses and bloggers. Moreover, WordPress provides social sharing plugins that can act as value boosters for websites and aid their internet marketing endeavors.

It has been observed by webmasters that most users consider reading any content, based on what their friends recommend. This is where social sharing comes into play. With these plugins, you provide your users with the ability of sharing content within their networks and thus boost your visibility. This will eventually result in more traffic to your site and also an enhanced page rank. So now you understand the motto of this blog post? Yes, you guessed right. Its to share with you 6 important WordPress plugins that can immensely improve your social sharing. No, we are not going to recommend you Addthis or Sharethis plugins as is the usual case, because, we think that there are some other amazing ones that need a glance. So lets get cracking…

Ultimate social media and share icons

This plugin has gained lot of popularity. Being a free plugin, it does not compromise in any way with regards to features. You gain the ability of adding icons for Twitter, Facebook, Pinterest, YouTube, Instagram, Google+, LinkedIn, Email and RSS. Moreover, the options in terms of design are also wide. You can also make a sticky or floating icon depending on choice. You can also animate these icons so as to gain attention of visitors, allow subscriptions, add counts, display pop-ups and customize according to likes. Ufff…isn’t this quite too much. Well, that is exactly the reason for this plugin topping our list.

Super Socializer

When you need complete packages with amazing social sharing features, nothing can beat Super Socializer. Along with sharing, this plugin allows commenting, login and feeds along with other important and useful features. It renders users with the ability of sharing your content socially. Users can login onto your websites or blogs with their own social accounts. Moreover, it is absolutely free. What else do you need?

Mashshare

These share buttons display count of total shares for Twitter and Facebook your received. The clean and beautifully designed buttons are available on the end and top of your blog posts. These allow you to obtain best feedback from your users. This activity helps you to find ways of improving your website. Most amazing feature of this plugin is that it works perfect with all themes.

Acurax Social media Widget

A simple and easy to install plugin is what Acurax social media widget stands for. Adding widgets has been never so easy for linking social icons for Facebook, Twitter, Google+, YouTube, RSS and others for social profiles. Icons can appear on your sidebar with the use of this widget. Configuring the interface is extremely easy and customization of style, reorder and size of icons is possible. Further, selection of varied sizes and themes of widgets is allowed.

Social Media Feather

As per its name, this plugin is lightweight, modern, yet an option that provides icons and buttons for social sharing. Moreover, it is extremely easy to set up on your site. Support for high resolution and retina displays is its forte. Most importantly, it does not slow down loading time. Your are granted the ease of customizing URLs and titles. The skins available can be easily customized with amazingly cool effects such as greying out and fading.

Floating Social Bar

One more lightweight plugin for WordPress that renders a horizontal sharing bar that floats on your pages or blog posts. The floating feature makes this plugin quite attractive and visitors to your site are easily drawn towards it. It is quite fast and slim and allows drag-and-drop buttons for display. It also loads scripts as and when needed.

So now you see how wonderful WordPress is. It renders you with the exceptional ability of extending functionality by installing plugins. So its end to messing around with core WordPress files, as the plugins easily achieve similar feats. With social media ruling the roost as we mentioned at the top, these plugins are like a gift from WordPress to engage your users and eventually lead to better revenues.

As has always been the case, we are always ready to help when you need us. So if you need further guidance for installing these WordPress plugins or any other aid related to improvement of social sharing, connect with us HERE.

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Why do you want to invest in a website? Set your Goals before you contact a web design company https://www.cybermount.com/blog/why-do-you-want-to-invest-in-a-website-set-your-goals-before-you-contact-a-web-design-company/ https://www.cybermount.com/blog/why-do-you-want-to-invest-in-a-website-set-your-goals-before-you-contact-a-web-design-company/#comments Fri, 05 Jun 2015 05:33:46 +0000 http://www.cybermount.com/blog/?p=728 We have entered an age where the internet is ruling the roost. Google has become the undisputed king and having websites is seen as a necessity. However, you still find many organizations and businesses that have not set up their own websites till now. Reasons for this might be: • They think that they are […]

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We have entered an age where the internet is ruling the roost. Google has become the undisputed king and having websites is seen as a necessity. However, you still find many organizations and businesses that have not set up their own websites till now.

Reasons for this might be:

• They think that they are not that big to have a website
• They work independently, or with just a couple of employees
• They think that their service is not something which will sell online
• Website development is quite a complex affair and consumes time
• They think survival without possessing business websites is possible

Though these may be valid points in most cases, the fact cannot be negated that having business websites is essential; irrespective of what your reasons are. You just cannot avoid it in this internet age. People search the net for just about everything. Moreover, not having a website is considered as below standard and people tend to believe that such businesses are not trustworthy. There is nothing to be surprised here as this is perfectly true. So, though you may think this is time consuming and complex, with the advent of WordPress development for website, things have become easier. This is because, WordPress is easy to operate and also keeping your website updated periodically is extremely easy.

So, now you understand how important it is to have a website. So, you have decided to take the plunge? WAIT! Surprised again? Well, don’t just rush into this activity. Consider giving some important aspect a serious thought. Let’s see what these aspects are.

Set you priorities and agenda

The most important part before you get your website developed is to set goals. No, these are not business goals, but are goals that you expect your website to fetch for you with regards to your business aims.

Again, this is not something very tedious; just get a pen and notepad and start jotting down important points. Ask some important questions to yourself (even if these seem quite obvious). These questions will help in clarifying aspects related to goals you expect to achieve from your website and aid in building a plan. The answers you jot down for these questions will always accompany you with relation to some finer points when the actual website development begins.

Goal setting is extremely vital

Yeah, Yeah!! This not the apparent which states “I want more business.” Dig deeper. Try to be specific. Remember the intent of developing business website varies for everyone. If your website is for business, then what needs to be the primary activity you expect from visitors coming to your pages? Do you need them to fill out some contact form? Do you expect them to contact you immediately? Do you want to sell some product or service right away?

There is a difference between goals and means. To explain clearly, if you expect people to view your awesome portfolio, this will not become you goal, but it is source of making people contact you. Selling your service is the goal. Quite similarly, prompting people to like Facebook pages needs to be given second importance than call to action, if selling products and services is a priority. This is how you can prioritize things according to your expectations.

This prioritization will set the pace for how you get your homepage developed. For example, if getting more likes for Facebook pages is a priority, then this LIKE button has to be prominently placed and visible, unlike in the case where product selling is a primary intent.

Next in line is your target audience

If you want a successful website, forgetting this will backfire. You need to spare a thought for existing customers and plan according to the potential ones. The age group of this target is also important. What will this particular age group like? What can you include on your website to impress this particular group? How will these people come to know about your website?

Remember that if you target group is above 50 years, having jazzy images and funky flash will not impress them. Such things impress teenagers and youngsters. This means that you need to think from your client perspective. Empathize with them and things will become easier.

Make a mark…right away

Now that you have made plans and are set for development, find some professional company that is proficient in WordPress customization and begin. Remember that your website is a 24X7 sales person for you. Ensure that this sales agent is loaded with everything required for making an impact…right away.

So, goals are set, website is developed…rejoice friends. You are on your way to a successful business journey.

Still have questions that are unanswered? Connect with us HERE. We love difficult questions and enjoy solving them to perfection.

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Thinking about going responsive? 3 tips to optimize your website for improved performance https://www.cybermount.com/blog/3-tips-for-optimize-your-website-for-improved-performance/ https://www.cybermount.com/blog/3-tips-for-optimize-your-website-for-improved-performance/#comments Fri, 24 Apr 2015 11:15:50 +0000 http://www.cybermount.com/blog/?p=570 Responsive, responsive design, responsive web design…don’t these words reach your ears quite frequently these days? Well, these words have surely grappled the web world for good. This technology is just perfect for current times that witness people living in a world obsessed with multi-screen devices. There are various theories put forward by experts with regards […]

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Responsive, responsive design, responsive web design…don’t these words reach your ears quite frequently these days? Well, these words have surely grappled the web world for good. This technology is just perfect for current times that witness people living in a world obsessed with multi-screen devices.

There are various theories put forward by experts with regards to responsive design. Some opine that a distinct mobile site is needed while some other feel that a responsive site is the need. However, irrespective of what chatter the web world witnesses, the final authority, ie Google has made its stance quite clear in this regards. Google has given preference to responsive sites over the mobile ones.

Responsive design – The darling

As mentioned earlier, responsive design is the way ahead and is set to remain the darling of the web world for years to come. A website that can easily adapt to every device is just perfect for everyone, isn’t it? However, there is one black area where even a responsive design can fail – SPEED.

If a responsive site is not optimized, the HTTP requests will be delivered even if they are out of sight for the desktop version. This will however, slow the tablet or mobile sites significantly. This brings us to the important question about finding a solution for this. So now let us look at the options in hand and unfold the responsive site quickly.

1. Optimizing images for quick loading

Almost everyone might be aware now that images are the primary culprits for slowing down any website. This fact is also true for responsive websites. One of the way you can follow is to utilize PHP scripts such as Adaptive Images. These aid in detecting the screen size while automatically creating and delivering scaled down image versions without the need of altering markups.

If you use the script mentioned above along with techniques of Fluid image, this can drastically reduce the time consumed to load images on your site. The script utilizes the htaccess file, one Javascript line and a single PHP file for determining the screen size used by visitors. Further, the software is customizable for setting the image quality.

2. Avoid unnecessary elements on your web page

Understanding user behavior is the key. Different users respond differently to various page elements on your website. Analysis will help you in determining the elements that can be excluded for improving the performance of your website. For explaining with an example, you may intend to add a testimonial widget on the site; however, this may hike the performance and also the budget. Further, you may want to have more than one form at varied locations on the website; however, analysis will explain you which is the lowest performing form and then you can remove it for good and include the testimonial widget instead of it.

3. Testing and more testing

Whatever is your method to optimize a responsive website, one aspect that you can never afford to ignore is testing. It is extremely necessary to test the site on different devices. You can ask your workmates, family members or friends to check the site on different devices they use.

Usability determines the success of your website. This makes it imperative that along with making the website attractive, you need to keep in mind that it needs to pass thumb tests, it’s navigation needs to be easy and most importantly; it loads quickly. You need to check whether the text does not look squashed as this will push the other content of the page to strange locations. All this testing will ensure that your site is optimized correctly and is ready to be launched.

Some closing words

An optimized responsive website is the recommended approach for website development in this digital age that is witnessing multi-screen devices. Though some call this technology as modern day Flash, it has become a necessary aspect without which survival is not possible in the web world. Everything boils down to how the various devices respond to your responsive website. Usability is the key and your approach needs to rest on this very aspect without fail. As minimalist design finds liking, it would be good to try a combination of responsive and minimalist design for ensuring that your site is aesthetically built along with being speedy to load.

So don’t think anymore and get in touch with us here to get a free audit report for your existing website and allow us the privilege to render you an optimized responsive website based on it.

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Looking to be a matchless web designer ? https://www.cybermount.com/blog/looking-matchless-web-designer/ https://www.cybermount.com/blog/looking-matchless-web-designer/#comments Tue, 28 Oct 2014 02:31:38 +0000 http://www.cybermount.com/blog/?p=521 No, I am not web designer! Strange to know..??? A vast experience of around 8 years of fucking my mind with many web designers has made me learn the key facts to be a matchless web designer (mind you, i am not talking about technical skills here). And that’s all I am going to do here, […]

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No, I am not web designer! Strange to know..???
A vast experience of around 8 years of fucking my mind with many web designers has made me learn the key facts to be a matchless web designer (mind you, i am not talking about technical skills here).

And that’s all I am going to do here, yes! you guessed it right. I am going to share my experience in the arena of web design, which will help you to bring out your thoughts and ideas which will eventually transform you into a matchless web designer.

Go read on!

This article is dedicated to one of my colleague who worked with me for 3 years. Left me for some personal reasons. And after few months joined another company as a web designer.

Now the problem arises, being a mentor/guardian I always helped in designing any website. But presently being a sole web designer in a present company is not a easy task for my friend.

The Problem

My friend is still confused? But why is my colleague still confused?

After having an experience of 3 years as a web designer, confused for what? Read carefully

  • What is the goal of a website?
  • How to define a goal?
  • What is client looking at?
  • How and what to think while making a website?
  • How to speak to a client/senior?
  • How and what all section and features to include while planning a website?
  • How to recommend these features to a client with logical reasons?
  • How to appreciate a client?
  • How to criticize the senior/client with the logical reasons?
  • What language to use while communicating to a senior English or Hindi?
  • How to gesture seniors?

Now as a web designer you might think, why do you need to possess above qualities…

My friend, did you carefully read the title of this blog? No, then please leave this topic. This is not meant for you. And if you are still on, that means you are reading my blog to be a matchless web designer not just a web designer.

The Solution

Dear Web Designer, you may be competent with many different skills and technologies. You may be a best, what they say is, xHTML converter and PSD designer and may be you are an expert in handling Adobe Dreamweaver, Photoshop and other professional tools. Beyond using these technologies & soft-wares you need to posses some of the fundamental knowledge, soft skills, understanding of the different domains(business verticals) and latest industry updates.

I promise you guys its not tough to gain the above knowledge to keep up with the pace, just be open minded.

open-mind

Ofcourse you need to have passion and love towards your work and If you have passion you will never see what the conditions are. You will familiarize yourself with the conditions and only look forward to achieve your goal to become a smart and incomparable web designer.

And mind you again without these you can be a web designer but not a smart and matchless web designer. So lets continue with the basic steps you must follow:

Step 1) Be a good listener.

Step 2) Be a thinker (improve yourself in this area, as much as you can. think positive of every incident. as you are a designer now, you must think from the point of view of a website visitor not from your prospective). Always remember whatever you think keep writing in a diary, this will help you while you are up with next step.

Step 3) Be a good communicator, which I think many of you are weak in; specially when it comes to work. yes i m sure with friends you are a good communicator and a active Facebook user who frequently comment (yaar, how do you write beautiful comments for your friends?) as well, because it does not requires thinking. Once your step 2 is complete you must express yourself in the best possible manner. Speak in any language may be Hindi or German and explain your plans & ideas in a better way. try to include some examples if possible for you, it will create interest in listening. do not think that English is compulsory to be a good communicator. The most important part is to make other person understand your point of view.

Step 4) Be a criticizer, but with the valid & logical reasons.

Step 5) Be proactive, this keeps your senior/client engaged with you throughout the process life-cycle.

Step 6) Above all, be ethical and transparent. If you can’t do a certain job never mess up with the things. Only do what you are best in.

Always remember critics can make you improve…so never take my critics in negative shapes.

To be a good designer first of all you must possess all above qualities. Because if you are not able to understand a person’s prospective, how will you define his goals how will you come up with right idea about what your senior/client actually requires. Once you listen the requirements properly, probably you are on the right track and if you think on the right way, that means you are half the way done. Once you are clear with your thoughts you need to communicate well in a language (comfortable for you) to explain your thoughts to your senior/client. And yes criticize the faults in a respectful manner and with a logical reason too. But be careful criticism must be done only if you are sure about certain points.

There are many guides, inspirational articles and other helpful resources which I shall be sharing with you week after week.

If you can follow the above steps, I assure you will soon see yourself in the category of elite, smart & matchless website designer. If not you will always remain a web designer. You might earn money but you will never stand-out of crowd.

My ultimate goal to write such an article is to elevate young and upcoming web designers and help them create an identity in corporate world and become a best of person as well…

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Life is like riding a bicycle https://www.cybermount.com/blog/life-like-riding-bicycle/ https://www.cybermount.com/blog/life-like-riding-bicycle/#comments Fri, 24 Oct 2014 09:00:05 +0000 http://www.cybermount.com/blog/?p=518 Life is like riding a bicycle.
To keep your balance, you must keep moving... Albert Einstein

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albert einstein quote about life

Albert Einstein quote About Life

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Stop words, Are they ignored by Search Engines? https://www.cybermount.com/blog/google-seo-stop-words/ https://www.cybermount.com/blog/google-seo-stop-words/#comments Fri, 15 Aug 2014 19:10:02 +0000 http://www.cybermount.com/blog/?p=504 Stop Words, Are they really ignored by Search Engines? Yes stop words are ignored by most of the search engines today. Search Engines do not consider extremely common words in order to speed up search results or to save disk space. These filtered words are known as “Stop Words“. a able about above abroad according […]

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Stop Words, Are they really ignored by Search Engines?

Yes stop words are ignored by most of the search engines today. Search Engines do not consider extremely common words in order to speed up search results or to save disk space. These filtered words are known as “Stop Words“.

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amid
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and
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apart
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around
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Download the collection of Stop Words in 29 languages ofcourse including English at the link below:
https://code.google.com/p/stop-words/

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FACEBOOK’S 10th BIRTHDAY: RECALLING THE PAST https://www.cybermount.com/blog/facebooks-10th-birthday-recalling-the-past/ https://www.cybermount.com/blog/facebooks-10th-birthday-recalling-the-past/#comments Wed, 05 Feb 2014 05:53:07 +0000 http://www.cybermount.com/blog/?p=491 Back in the dorm room of Harvard, there was a person working on & on & on, with sleepless nights and of course munching a pie of pizza to keep going. That’s how the social revolution started on Feb. 4, 2004 with the launch of thefacebook.com Mr. Zuckerburg was definitely not aiming to confine this […]

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Facebook-10th-birthday

Back in the dorm room of Harvard, there was a person working on & on & on, with sleepless nights and of course munching a pie of pizza to keep going. That’s how the social revolution started on Feb. 4, 2004 with the launch of thefacebook.com

Mr. Zuckerburg was definitely not aiming to confine this concept within the college boundaries. Indeed his concept had started emotionally connecting the world. It is also to be noted that since 2004 till 2009, Facebook didn’t earn any profits, but when they started coming, they flowed like sea. As per the latest statistics, last year Facebook reported a profit of some $1.5 billion on nearly $8 billion in revenues.

Going back in the timeline, the very year when this platform was launched, 1 million users had already joined the network and by that time the photo upload feature was not even introduced. Such was the power of Facebook and so it is now.

A SNAPSHOT OF 2005 FACEBOOK PROFILE PAGE

 


During this decade run, Facebook experimented and introduced many features like news feed, timeline, like buttons and others. It was able to create raves among social communities and why not it would be so magical. After all it re-defined the connectivity scopes of the internet into an individual, personal, emotional and social thread that started weaving the entire world.

 

FACEBOOK TIMELINE: RECALLING THE PAST

History-of-Facebook-Timeline

Image Source: Facebook.com

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Recent Statistics on Online Reputation https://www.cybermount.com/blog/recent-statistics-on-online-reputation/ https://www.cybermount.com/blog/recent-statistics-on-online-reputation/#comments Thu, 06 Jun 2013 09:44:48 +0000 http://www.cybermount.com/blog/?p=364 The reputation is always considered and taken on a priority note for any company, organization or any famous celebrity. And this reputation is turning digital in leaps and bounds that automatically points the significance of online reputation today.

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The reputation is always considered and taken on a priority note for any company, organization or any famous celebrity. And this reputation is turning digital in leaps and bounds that automatically points the significance of online reputation today.

There are some of the keys stats listed below which show that how online reputation is calling for different kinds of actions. These stats have been taken from some of the finest and reliable sources whose details are mentioned at the end of this article.

 

The Key Online Reputation Stats…

  • 70 Percent: 70 percent companies rejected a candidate because of something they found on social media.
  • 68 Percent: 68 percent of hiring managers, hired candidates because of something they saw on social media.
  • 39 Percent: Thirty-nine percent of the hiring managers said that the candidates’ social media presence indicated that they’d be a good fit for the company or not.
  • 75 Percent: In a 2010 Execunet survey, 75 percent of HR professionals indicated that they were required by their employers to search for information about job candidates online.
  • 89 Percent: In the same survey, 89 percent of recruiters said that they felt it was absolutely fine to do an online search on job candidates before interviewing them.
  • 90 Percent: 90 percent of recruiters consider that a regular Google search on candidates is one of the best practices.
  • 46 Percent: As per Ruby Media Group, 46 percent of HR representatives said that they’d found “digital deal breakers” in their searches, which included ethical issues and felony convictions.
  • 2 Percent: A marginal 2 percent of recruiters say that they do not conduct online searches about job candidates (Surveyed by Microsoft).
  • 78 Percent: 78 percent of those in hiring positions use search engines to check up on job applicants.
  • 63 Percent: 63 percent of those in hiring positions use social networking sites to check up on job applicants.
  • 27 Percent: A marginal of 27 percent use professional background checking services.
  • 86 Percent: 86 percent of recruiters said that a good online reputation would increase the chances of a candidate getting hired.
  • 7 Percent: 7 percent of recruiters actually followed candidates on Twitter.
  • 26 Percent: 26 percent of colleges research student applicants by conducting online searches.
  • 63 Percent: At 63 percent, IT is the industry most likely to review candidates online.
  • 87 Percent: 87 percent of people consider a CEO’s online reputation when forming their opinion of his or her firm.
  • 16 Percent: 16 percent of executives are scared that something online could hinder their own job prospects.
  • 15 percent of applicants feel it’s appropriate to check a candidate’s photo sharing service for inappropriate content, while 59 percent of recruiters feel its ok to do so.
  • Stats on what can prevent you from getting a job….

        58 percent of HR professionals say concerns about lifestyle

        56 percent say unprofessional online comments

        55 percent say inappropriate photos.

  • As per CareerBuilder.com survey by Harris Interactive, in terms of social networks used by recruiters to examine candidates…           

        75 percent used LinkedIn

        48 percent used Face book

        26 percent used Twitter

  • The top three things that turn off prospective employers are…

       41 percent – Pictures or information about drugs or drinking

       40 percent – Inappropriate photos

       29 Percent – Poor communication skills

Sources: PRDaily.com, Ruby Media Group, PCRecruiter.com, MarketingPilgrim.com, PRJobs.com

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The Marketing Mix of Content https://www.cybermount.com/blog/the-marketing-mix-of-content/ https://www.cybermount.com/blog/the-marketing-mix-of-content/#comments Mon, 03 Jun 2013 11:49:25 +0000 http://www.cybermount.com/blog/?p=344 As everybody knows very well that how important a content has become in today’s world, this automatically makes us quite conscious as how the content can be utilized to fetch its maximum worth. For that purpose, you need to know the exact marketing mix for the content which comprises of the following points. The Product […]

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As everybody knows very well that how important a content has become in today’s world, this automatically makes us quite conscious as how the content can be utilized to fetch its maximum worth. For that purpose, you need to know the exact marketing mix for the content which comprises of the following points.

  • The Product
  • The Brand
  • The Lifestyle
  • The Community

THE PRODUCT

The product has to be given one of the main priorities while writing the content as here the entire face of the product is displayed along with the features, the benefits, the comparisons and the contrasts. You have to explain that to whom, what, when, where and how of what you are selling. You also have to jot down that the content should be product specific. For example if you writing for a restaurant than the content should entail about various kinds of delicious dishes, if it’s about a doctor than the content should focus on health care and medicines. You also have to ensure a timely posting of your product specific posting.

THE BRAND

The posts which are considering the brand also relate to the product (though indirectly). The brand connection develops the emotional bond with the customer. Here exactly the features and key specifications of a product are not much targeted, but instead how the brand is going to serve its clients is more focused and understood. These category of posts helps to answer as how the problems of a customer are resolved with so much ease. Brand content is always focused on the emotional connectivity with the client who creates more trust and loyalty. And moreover, your clients are now personally attached with your product.

THE LIFESTYLE

These categories of posts are however not directly related with the products but they cover a lot of important information about clients with regards to their habits, behavior, lifestyle and culture. These posts help you a lot in knowing that what else is exactly going in your customer’s minds. You need to keep your lifestyle post simple until and unless you are expert writer in it. At times you can start posting these kinds of write ups.

THE COMMUNITY

This category of post specifically focuses on the customers and audience highlighting different customer stories, ideas, feedback and lifestyles. The community posts are very beneficial in attracting your clients for perspectives for an effective branding.  These kinds of posts certainly empower your customers to be involved with the brand which ultimately results in strong relationship building.

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